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Description: Andy Atherton is Brand.net COO. With a Lead411 subscription, Brand.net email addresses ( @brand.net ) of the executives are viewable. Other information includes Andy Atherton email, phone, and extension.
We provide information from your LinkedIn network, see company profile, and soon we will be showing twitter and facebook profiles as well. Typical management titles include VP, Chief, Vice President, Director, manager, & more. Similar names to Atherton can be found at Executive Directory - Atherton.
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Site Reference: http://www.brand.net/company/news/#
Andy Atherton COO and Co-Founder of Brand.net, a couple of weeks ago, and had an intriguing conversation with him about branding and display ads — so intriguing that I thought I’d ask him to answer a few questions for this blog! I found his views surprising and a scosh unorthodox, always qualities I’m happy to encounter in someone sitting across from me. ;-) Continue reading the article from iMedia Connection The Brand Advertiser’s Dilemma November 7th, 2008 Brand advertising - “top of the funnel” ads designed to drive awareness, consideration and preference - will represent some two thirds of U.S. measured media spend in 2008. That’s about $130B. Branding is big business and even if the current economic crisis intensifies, none but the most apocalyptic forecasts involve greater than single digit declines in overall media budgets for 2009. Continue reading the article from iMedia Connection Brand.net secures $10M in Series B
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