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Description: Anthony Giardina is Latis Imports Co-Founder. With a Lead411 subscription, Latis Imports email addresses ( @latisimports.com ) of the executives are viewable. Other information includes Anthony Giardina email, phone, and extension.
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Site Reference: http://www.latisimports.com/stella-vets-putting-palm-in-american-hands/
Anthony Giardina and David van Wees learned. So the two former Stella Artois stewards co-founded Latis, a specialty beer importer in Ridgefield, Conn., with the aim of bringing new brews into the fold. Latis’ first find is Belgium’s largest independent brewer: PALM Breweries. PALM’s three-pronged launch strategy is positively Stella-esque: 1. Start with draught only; 2. Get distribution in the right outlets, not big volume accounts, but at on-the-edge bars favored by influencers; 3. Reinforce the idea that PALM is special by serving in a glass that is a cross between a goblet and a brandy snifter, and sample like crazy. “We’re going to the accounts that the big guys are not calling on because it doesn’t make sense for them from a volume standpoint to be in there,” said Giardina, formerly brand manager for Stella Artois at InBev, Norwalk, Conn. “We see an opportunity to be in places where the
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