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Description: Bob Bauer is Marketing and Planning Systems Principal. With a Lead411 subscription, Marketing and Planning Systems email addresses ( @mapsnet.com ) of the executives are viewable. Other information includes Bob Bauer email, phone, and extension.
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Site Reference: http://www.mapsnet.com/team/leadership.html
Bob Bauer , Principal Jennifer Fantozzi , Principal James Potter , Principal Lucy Robin , Principal Kathleen Sim Elasmar , Principal Chris Targett , Principal Hermine Torosyan , Principal Sophie Yuan , Principal John White President John serves as senior project advisor across numerous MaPS clients and areas of expertise and is responsible for overall project quality, research design oversight, and research development. Formerly a Vice President at Mercer Management Consulting and head of Mercer's Marketing Sciences Group for nine years. Ph.D., Social Psychology, University of Massachusetts; BA, Kenyon College. Bill Dillon Vice President Currently Herman W. Lay Chair in Marketing and Professor of Statistics and Senior Associate Dean at the Edwin L. Cox School of Business at Southern Methodist University. Author of four books and over 40 articles on marketing and statistics. Recipient of the 2002 Paul Green award, given each year to that article published in the Principal Bob oversees the technical capabilities of MaPS and has more than fifteen years of experience in Information Systems within the market research industry. Bob has been instrumental in developing MaPS on-line research solutions as well as most of its custom-designed statistical software including MaPS choice modeling and segmentation programs. He also directs the IT group which is responsible for developing MaPS simulators and keeping its technology infrastructure up to date. MS/MIS, Boston University School of Management; BS, Marquette University. Ashok Kalidas Vice President Ashok currently heads MaPS' India operations out of Chennai. He directs studies across a breadth of industries in areas such as pricing and product optimization, segmentation, new product development, and brand architecture and positioning. In addition, Ashok serves as Senior Technical Advisor across a wide variety of MaPS projects and is an expert in MaPS' statistical modeling techniques. Ashok has authored a variety
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