If you’re a social media gamer, then you’d be glad to know that Kabam has recently received $30 million in Series C funding. Kabam is known for developing massively multiplayer social games, and their latest financing was led by Red Point Ventures and Intel Capital.
Learn more about them through this recent interview we had with their CEO, Kevin Chou.
Who are your competitors and how are you different from them?
Established social game companies like Zynga, Playdom, Playfish might be considered competitors. But, we don’t view them as direct competitors as we are creating games and targeting an audience very different from these companies who focus primarily on “casual games.” Instead, Kabam is leading the way in creating a new segment of social games – Massively Multiplayer Social Games (MMSGs).
We target a different audience – our games are designed to appeal to the growing number of core gamers on social networks. Demographically, our players are males 18-35, which is in stark contrast to casual social game players (who tend to be mid-40’s women).
We also provide a different gameplay experience – Kabam MMSGs combine the deep, immersive gameplay experience of online RPG and strategy games with the interaction and connectivity of social networks. Our games are competitive, synchronous, and target male gamers. All in all, it’s a totally different gaming experience from the casual game companies. Our games enable thousands of people to play simultaneously in persistent worlds, competing with and against real people in real time, forming alliances to build empires, defend their territories and conquer their enemies.
What percentage of your marketing budget are spent on the following?
B. Social Media Marketing
E. Direct Marketing
Unfortunately we can’t talk about specific allocations. We do view all of these channels as important in our marketing mix and invest heavily in all of them.
What marketing tactic has given you the highest ROI?What percentage ROI do you get back on this?
The most important marketing tactic has been focusing on building a differentiated product instead of creating “me-too” casual games. By having a differentiated product in the market, we have garnered a significant amount of press and word-of-mouth marketing.
What do you plan to spend your new funding on? Product development? Marketing?
Funds will be used to further Kabam’s rapid growth and expansion , including:
1. Recruiting and hiring the best industry talent to further develop/staffing studios in Redwood City, San Francisco, and Beijing, China
2. Producing next generation original and branded games
3. Pursuing additional acquisitions in gaming
If you are the CEO, what are your biggest challenges?
We are a rapidly growing company, so as CEO my biggest challenges are:
1. To ensure that we continue to hire the best talent in the industry.
2. Continue to create the type of stimulating environment where Kabam employees can do their best work.
3. Delight and serve our customers with the best quality Massively Multiplayer Social Games in the industry.
How many employees do you have?
Kabam currently has about 250 employees worldwide.
When were you founded?
How much did your revenue increase(if any) this year over last
Revenues have increased very substantially, but we can’t disclose specific levels.
Interested to know more about their recent achievement on funding? Check out their press release here.