FieldView Solutions Completes $2M in New Funding

FieldView Solutions has recently shared some exciting news – they have acquired a total of $2 million of growth capital funding from their investor partners.

The company is a known source of data center infrastructure management (DCIM) software, and this new funding is participated in by Osage Venture Partners, SJF Ventures, and Milestone Venture Partners.

Their CEO Fred Dirla shares more on this most recent achievement as well as some interesting information about FieldView Solutions in their e-interview with Lead411:

Who are your competitors and how are you different from them?

FieldView Solutions strives to be unique in the DCIM space with unlimited enterprise scalability, browser-based availability, real-time views, vendor and hardware neutrality, quick deployment and out-of-the-box functionality. This is how FieldView rises above the noise in a very crowded market to meet and exceed our customer needs.  In addition, our internal algorithms based on our domain expertise clearly differentiates our product in the market and from the rest of our competitors, real and perceived, marketing themselves as a “DCIM” solution.

The market has become saturated with new and old “competitors” claiming to be able to “Monitor Everything”, and vendors we never considered a competitor are now positioning themselves as our competitors. So to clearly identify FieldView Solutions competitors is  hard to answer at this time.

What percentage of your marketing budget are spent on the following?

Roughly the breakdown of our marketing budget is as follows:

Advertising  – 20%

Social Media Marketing  – 10%

SEO – 10%

PR – 15%

Direct Marketing – 5%


Other – 5%

What marketing tactic has given you the highest ROI?  What percentage ROI do you get back on this?

We have had a tremendous amount of success through our trade shows.  The past two years we have had a 100% ROI.  As for the other outlets, those are extremely hard to measure from a hard ROI, however, we have increased brand awareness, 100 fold since January 2010.

What do you plan to spend your new funding on?  Product development?  Marketing?

FieldView Solutions' CEO Fred Dirla

The new funding will maintain the trajectory we are on in Sales and Product development.  Our Marketing spend is in line with where we need to be, and we may increase marketing slightly, but the bulk will be in Sales and product development.

If this is your first round of financing and you’re the CEO, how many hours did you put into working on getting your financing?  Was that taking up the most of your day?

This was not our 1st round, it was a “top off” round, or extension of the first.  As for the amount of time, it is a long and hard path whenever you raise money, but no this did not take most of my day.  The majority of my day revolves around customer satisfaction, both internal and external, and ensuring the firm is staying on course.

If you are the CEO, what are your biggest challenges?

The Chief “Everything“ Officer title says it all.  The hardest and most demanding challenge is time management.

How many employees do you have?

30- 50

When were you founded?

Our flagship product, FieldView was founded in 2006, and the first round of funding carved the product from the founding company in 2009.

How much did your revenue increase(if any) this year over last year?

Currently we are experiencing an 85% growth in revenue and a 90% growth in bookings

For more information regarding their recent funding, you can look at their press release here.

About Christine Guinto

Christine Guinto is our part-time writer for the Lead411 Blog. She specializes in our funding news. You can contact her at christine [at] Christine Amos on Google+!