With Google’s new Panda algorithm, many companies are wondering if it’s still worth it to put out content. I’m here to tell you it is. While you should be blogging on your own site, there are other places you can post your documents, presentations and whitepapers, which can, in turn, generate leads for you as well as make you some income.
In full disclosure, I write for Docstoc, but even if I didn’t, I’d include them. The magic here is twofold: you can search for templates or samples of business related content (think wills, contracts, agreements), and you can host your own. So you can upload, say, a whitepaper that includes a link to your website, and put it in the appropriate category with solid tags. People will find it and that will lead them to you!
SlideShare does just about the same thing as DocStoc, except it focuses on presentations. You can include a bio here with your link. Focus on presentations that people might be searching for online, like “how to create a killer presentation.” You’ll provide value to searchers and they’ll remember you.
3. TechWeb Digital Library
I don’t have any experience using TechWeb, but it seems like a good way to get leads through your whitepapers. There aren’t a ton of places to publish whitepapers that don’t look yucky, but this one seems to have its stuff together. I’d love feedback if anyone has used it.
4. Evan Carmichael
I put some of my content on this site an eon ago, and I still get leads. They send you every person’s email address and name that downloads your content, which is pretty awesome for free. I squirrel them away in my email database and send them my newsletter. Voila! Free contacts!
More Tips for Content Distribution
These days, I wouldn’t waste my time posting articles on dubious content farms. Unfortunately, that rules out a lot of article marketing sites that are no longer coming up in search engine results, which includes one of my former favorites, ezinearticles. Since Google thinks they’re too diverse in content and don’t offer any real value, you’re better off going toward sites that specifically host the kind of content you’ve got. There are industry specific sites for this, so do your own homework and see what you come up with.