I’m always giving people marketing advice. I can’t help it. So when I saw Brendon Burchard’s The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice, I knew I had to read it. Burchard is the founder of Experts Academy, and helps turn people into consultants, so he knows his stuff. He gives great advice on becoming an expert in the book. His tips:
- Find a topic people find valuable
- Research it
- Interview others on it
- Synthesize what you learn
- Offer your findings for sale so others can learn and improve their lives
Sounds simple enough, doesn’t it? Burchard lights a fire underneath you by asking you to answer questions that will help you determine what you need to become an expert in. Here are a few to help you find the topic you’re most passionate about:
- A topic I have always been passionate about is…
- A topic I would like to help other people master is…
- If I could research any topic in the world and help people master it, that topic would be…
Once you start asking yourself these questions, the answers become pretty clear. Once you’ve defined the area of your expertise, Burchard gives you several steps to establishing yourself as a consultant or coach. What I like about this book is how hands-on and how-to it is. I dislike books that give you the big picture, but no clear path to get there.
Another highlight of this book is the second half, “The Messenger Mindset.” Consultants are a dime a dozen, but it’s the mindset, says Burchard, that sets the truly successful ones apart. He gives several tips to having the right mindset in this section.
A personal favorite of mine is: “If I don’t know or have it, I will go learn it or create it.”
I don’t like saying no to potential clients due to lack of experience. Certainly, I won’t go beyond my comfort level, but saying yes and then figuring it out has led to new business and new channels of expertise for me and my company.
If you’re interested in becoming a consultant or coach, or in being a better one, check out The Millionaire Messenger.