Think offering coupons loses your business money? Think again. According to eMarketer, 49% of adult internet users are using online coupons, and moms are twice as likely as women without children to search 10 or more coupons sources each week. And while you may lose a bit of money to get people in the door, there are other benefits you realize from using coupons.
Your Social Media Presence Gets a Boost
Even if you’re not big on Twitter, purchasers of your daily deals or online coupons are. Sites like Groupon and Jasmere make it simple for people who buy daily deals to instantly share them with their social networks. If others buy the deal, the original shopper gets bucks to spend on another deal. Quite an enticement for the budget-conscious shopper.
Reviews Bring in More People
Sites like Yelp let people review places they’ve been, primarily restaurants. If they had a great experience and loved the chicken parmesan, others see that, and it weighs into their decision about where to eat. Likewise, if their experience was horrible, they leave that too, so it’s up to you to constantly deliver stellar customer service to ensure the reviews stay on the good side.
Getting Repeat Business
I put this at the bottom of the list, just because even if you have a great coupon, it’s not always a guarantee that people will come back. Unfortunately, for the very fact that there are so many coupon sources out there, you may see less repeat business from your deals. Some people shop on price, not experience. But there are those that are looking for fantastic service and a place to be a regular, so it’s this audience you want to capture. Do that by providing great service (see above) and making your business sticky. What I mean by that is you should get their email addresses so you can let them know of sales and special offers. Put a Yelp sign in your window. Get on Facebook Places or Foursquare. Make it easy for people to connect with your company, and they’ll come back.
Photo: Flickr user kyz. Creative Commons 2.0.