Cloud computing is hot these days; there’s no denying it. And Bluelock, provider of enterprise cloud hosting solutions, is riding that wave today. The company’s phenomenal growth of 939% from 2008 to 2010 put it high on the list of the Technology 200. That growth, says CEO Christopher Clapp, comes from several things: the company secured a large client in 2009, and the general move toward cloud services didn’t hurt either: “As we moved into 2010, greater market awareness of cloud and the value of Bluelock helped attribute to our growth and to land the larger clients.”
The Silver Lining
Moving from revenues of $1,511,470 in 2008 to $15,702,117 in 2010, you’d think a company like Bluelock would have a giant secret when it comes to marketing, but Clapp is quick to share the company’s strategy. Bluelock uses tradeshows and events heavily to generate interest, and uses “interesting giveaways and social media” to drive traffic to its booths at shows. But that’s not all:
“SEO has been a high priority for Bluelock since 2010 as a way to drive brand awareness and larger amounts of traffic to our site,” explained Clapp, “We’ve seen an impressive uptick in traffic since our campaign’s inception. We have focused PR efforts on higher tiered earned media placements, tradeshow speaking opportunities, and collateral development.”
Growth is good: Clapp says the company plans to hire client services, account management and R&D roles in the next 12 months.
It’s all systems go when it comes to cloud services, and Bluelock has the competitive edge because it uses a tailored solution approach for its enterprise customers. According to Clapp, the business will add services and tools to better enable mid-size and larger organizations as it relates to infrastructure-as-a-service.