Virident Raises $21M In Series C Funding

Along with the announcement of their new flagship product, Virident FlashMAX™, Virident, Inc. has also made known their completion of their Series C funding amounting to $21 million.

Their CEO Mr. Kumar Ganapathy, shares more about this and the company in this recent e-interview with Lead411:

Who are your competitors and how are you different from them?

Virident’s main competitors are Fusion-io and Violin Memory. Virident’s FlashMAX SCM flash storage solution is a game-changing technology. Until now, there hasn’t been a flash storage solution that has proven to deliver predictable high performance over time and across diverse workloads. Virident has built flash solutions that are compatible with any servers and allow enterprises to enhance not only the speed of their applications, but to ensure reliable performance under data-intensive workloads, like databases, business analytics, simulation, visualization and high-performance computing. We believe our technological breakthrough, combined with this strategic alignment with data center leaders like Intel and Cisco, positions us to fundamentally impact IT.

What percentage of your marketing budget are spent on the following?

  1. Advertising
  2. Social Media Marketing
  3. SEO
  4. PR
  5. Direct Marketing
  6. Other

Although Virident conducts all of these forms of marketing, it does not divulge specific budget numbers. The majority of Virident’s marketing budget funds specific lead generation programs tied closely to ROI metrics with some devoted to public relations and awareness building.

What marketing tactic has given you the highest ROI?  What percentage ROI do you get back on this?

Provided by Virident.

What do you plan to spend your new funding on?  Product development?  Marketing?

The funds will be utilized for sales and product development as Virident continues to set new standards for sustained, predictable high performance across a wide range of workloads and maximum storage capacity utilization over time.

If this is your first round of financing and you’re the CEO, how many hours did you put into working on getting your financing? Was that taking up the most of your day?

This is a $21 million Series C funding led by our current investor Globespan Capital Partners with strategic investments from Intel Capital, Cisco and a storage solutions provider, along with existing investors Sequoia Capital and Artiman Ventures. The alignment of these strategic investors provides us with the resources and partnerships to profoundly enhance computing and storage with its high-performance SCM solutions. {This is the third round of financing.}

If you are the CEO, what are your biggest challenges?

Addressing the multitude of opportunities in this growing market.

How many employees do you have?

100+ employees in Milpitas, CA and Bangalore, India.

When were you founded?

2006.

How much did your revenue increase (if any) this year over last year?

As a private company we don’t disclose revenue.

Want to read more about their recent funding?  You can take a look at their press release here.

About Christine Guinto

Christine Guinto is our part-time writer for the Lead411 Blog. She specializes in our funding news. You can contact her at christine [at] lead411.net. Christine Amos on Google+!