Happy New Year: How Will You Resolve to Grow in 2012?

Can you believe it’s 2012 already? Where does time go?

Last year, I talked about how having resolutions can help your business. This year I want to give you a few starter resolutions that you can build upon. Most of them are appropriate, no matter what industry you’re in, and no matter what size your business is.

1. Increase Sales by X.

You notice I’m not vague when it comes to increasing sales. It’s easy to not pinpoint a number, but take the high road and actually set a goal. For bigger companies with a sales department, this is easy, as you already have sales metrics in place. But for smaller companies, or for solopreneurs, setting a sales goal may be new to you. Look at your history of sales and try to forecast where you realistically can be by the end of 2012. Then set your sights just a teensy bit higher (shoot for the moon, and all that). At the end of the year, look at how close you actually got to your goal, and use that for next year’s resolution.

2. Improve Customer Service by Doing Y.

Who couldn’t stand to make improvements to customer service? Maybe it’s a matter of spending more time training your staff. Maybe you should implement social media in your customer service arsenal this year. Determine where you’re lagging, and plan to make up for it this year.

3. Beef Up Marketing by Implementing Z.

Are you using social media to market yet? Have you been hesitant to implement mobile? I hate to be the one to tell you, but everyone’s doing it. And by hesitating yet another year, you end up at the bottom of the pile. Social media, blogging, content marketing, mobile, local…these aren’t just fads. But even if they are, they’re fads you should embrace, because they help you get more business.

4. Cut Costs by Switching Service Providers/Eliminating Redundancies.

When is the last time you actually looked at where you’re spending money? Chances are there are areas you could save. Like your landline. Why have a landline when everyone uses cell phones and Skype? What about that costly server? Cloud based servers are more cost effective. Plan to reduce your costs and streamline your services in 2012.

Add your own list of resolutions to this one, and make an effort to stick to them! Keep your list where you can see it. Share it with your staff. Assign tasks to make each one a reality. And before you know it, it will be 2013, and you can look back on your list with satisfaction, knowing you accomplished them all.

Photo: Stock.xchng user pedjami. Royalty free.

About Susan Payton

Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing copy, blog and article writing. She is the blogger behind The Marketing Eggspert Blog, and also writes on Small Business Trends, Growth University and BizLaunch. Follow her on Twitter @eggmarketing. Susan Payton on Google+!