One of the largest tax services firm in the United States, Ryan has gained the confidence of investors in the financial community. And with its most recent acquisition of $100 million in syndicated credit facility, Ryan will be making more aggressive international expansion efforts.
This particular funding round was led by Bank of America, N.A., as well as Comerica Bank, Citibank, N.A., and Fifth Third Bank.
Ryan’s CEO, Mr. Brint Ryan, shares more information in this recent e-interview with Lead411:
Who are your competitors and how are you different from them?
Our competition is primarily the Big 4 and other national accounting firms. We focus on results, using performance-based fees for more than 80% of our revenue. If we create value for our clients, we share in that value. At the accounting firms, in most cases, you get to pay them whether they win or lose.
What percentage of your marketing budget is spent on the following?
A. Advertising – 20%
B. Social Media Marketing – 15%
C. SEO – 15%
D. PR – 20%
E. Direct Marketing – 25%
F. Other – 5%
What marketing tactic has given you the highest ROI? What percentage ROI do you get back on this?
Direct marketing of unique and proprietary strategies and claims types is our most effective marketing strategy. The ROI for this strategy, on average, is measured in the hundreds of percentage points.
What do you plan to spend your new funding on? Product development? Marketing?
The new facility will be used to fund an aggressive international expansion effort in addition to supporting growth in our more established North American market. We acquired operations in the Netherlands in 2011 and we are working on establishing operations in Australia and Latin America during the first half of 2012.
If this is your first round of financing and you’re the CEO, how many hours did you put into working on getting your financing? Was that taking up the most of your day?
This ain’t my first rodeo.
If you are the CEO, what are your biggest challenges?
The single biggest challenge in our industry is attracting and retaining the most capable and driven tax professionals in all of the markets where we compete. This requires a rigorous focus on building the best work environment possible. We want Ryan to be the best place to work in tax in the world.
How many employees do you have?
When were you founded?
July 15, 1991.
How much did you revenue increase(if any) this year over last year?
Revenue increased by approximately $17 MM or just under 9%.
Want to read more about their recent funding? You can check on their press release here.