2011 ended on a profitable note for Accellion, Inc. And they recently announced how their 2012 began quite impressively, with no less than $12 million worth of Series 3 funding acquired last January.
Two of the key investors in this particular round are Baring Private Equity Partners Asia and Riverwood Capital.
Accellion’s Chief Marketing Officer Paula Skokowski shares more about the company and their recent success in this e-interview with Lead411:
Who are your competitors and how are you different from them?
Accellion provides a mobile file sharing solution that’s secure and built for today’s business professional. Business customers choose Accellion mobile file sharing solutions to enable secure access to corporate data “anytime, anywhere” and to assist organizations in demonstrating compliance with industry regulations such as GLBA, SOX and HIPAA.
Accellion replaces the use of unsecure, unmanaged, free file sharing and storage applications within business and government agencies. Perhaps the best known solution that we replace is Dropbox. Unlike Dropbox, Accellion provides files sharing, sync and cloud storage capabilities that are easy to use, yet also secure and IT controlled and managed, making Accellion suitable for sharing confidential business information.
Accellion is a solution designed for business use and is deployed by IT and Security teams within the world’s leading corporations and government agencies including Procter & Gamble; Activision; Indiana University Health; Kaiser Permanente; Foley & Mansfield; Lovells; Bridgestone; Ogilvy & Mather; Harvard University; Guinness World Records; US Securities and Exchange Commission; and NASA.
Unlike the competition, Accellion file sharing solutions can be deployed on public, private and hybrid cloud environments and provide the ease-of-use business users need while giving the enterprise organization the flexibility, scalability and protection it needs. Private cloud deployment ensures that enterprise organizations can retain close control over confidential information versus handing over control to a public cloud service provider.
What percentage of your marketing budget is spent on the following?
We don’t make public our marketing budget and mix however we do make use of all the marketing channels listed. (Advertising, Social Media Marketing, SEO, PR and Direct Marketing)
What marketing tactic has given you the highest ROI? What percentage ROI do you get back on this?
We have a great product that speaks for itself. Prospects that come to Accellion.com and download our trial, get to know the product and have a very high win rate.
What do you plan to spend your new funding on? Product development? Marketing?
Before this round of funding, Accellion was already a profitable, cash flow positive company. We run on a subscription pricing model with a very high customer renewal rate so we have a good idea what to expect in terms of revenue. In the last year, consumer technologies like the iPad are impacting enterprise, and the BYOD (bring your own device) and Consumerization of IT trends have driven CIOs to develop a more comprehensive mobile strategy that includes protecting an organization’s intellectual property, customer data and other sensitive information.
Accellion is the perfect solution for organizations working their way through protecting data in today’s mobile world. Accellion took on this new round of funding to take advantage of current market conditions and turbo-charge our global growth, including partnership development, product development and raising market awareness.
How many employees do you have?
More than 100.
When were you founded?
If you want to find out more about Accellion’s recent funding, you can read their press release here.