Visual Revenue Scores New Funding Worth $1.7M

Visual Revenue Inc. will be working on further expanding their team this 2012, with the help of their $1.7 million worth of new funding.

Aside from their current shareholders, this particular round was led by IA Ventures and Softbank.

The company’s CEO Dennis R. Mortensen recently shared a bit more about Visual Revenue in this e-interview with Lead411:

Who are your competitors and how are you different from them?

We primarily end up competing against the existing workflow and processes already established.

What do you plan to spend your new funding on ? Product development?  Marketing?

Investment to Expand Engineering Team and Continue Drive to Become the ‘Bloomberg Terminal of the Newsroom.’

If this is your first round of financing and you’re the CEO, how many hours did you put into working on getting your financing?  Was that taking up the most of your day?

This is our first round of proper financing and it is certainly an important task of mine, but from a time commitment point of view, it does not, and should not, overtake work on product vision and customer interaction.

How many employees do you have?

18 full time in New York.

When were you founded?

July 2010.

Want to read more about their recent funding? You can read their press release here.

About Christine Guinto

Christine Guinto is our part-time writer for the Lead411 Blog. She specializes in our funding news. You can contact her at christine [at] Christine Amos on Google+!