Making the Jump: All-in-One Guide to Entrepreneurship

Deciding whether to start a business is a difficult decision, especially if you don’t know any business owners to give you advice. ¬†Fortunately, there are lots of resources found in blogs, books and social media. I recently read Making the Jump into Small Business Ownership by David Nilssen and Jeff Levy. It’s designed to be used in a college setting, but it’s also an excellent read for anyone considering starting a business.

Why I Liked It

If I were to sit down and make a list of all the considerations you’d need to think about in starting a business…I’d have this book. It covers everything from the emotional decision (it addresses fear and risk) to financial and administrative details. Its asks hard questions that give you a sense of what you’d need to withstand if you launch a business, as well as provides details on every area of starting a business you need to know.

There are also stories of people who started businesses in each chapter, that help you connect to real-world application, and the authors provide insight in each chapter that I found useful.

Great Tips at Any Level

Whether you’ve got a business idea brewing in your head, or you simply know you want to start some kind of business, this book is a good read. There is a chapter on choosing a business that helps you analyze trends as well as your skills to find a good fit. Move on from there, and you learn about business structures, building a team and writing a business plan.

It’s amazing, really, that this book is so small, given that it covers so much. But it cuts through the junk many books are filled with and gets to the heart of entrepreneurship. If you’re on the fence about starting a business, read this book and you’ll know whether it’s a good fit for you or not.

About Susan Payton

Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing copy, blog and article writing. She is the blogger behind The Marketing Eggspert Blog, and also writes on Small Business Trends, Growth University and BizLaunch. Follow her on Twitter @eggmarketing. Susan Payton on Google+!