InboundWriter®, innovative software provider for online content optimization, recently announced some exciting news – they had received $2.5 million worth of new funding. This round was participated in by new investor Crosslink Capital, and still included previous ones like Castile Ventures, The Entrepreneurs’ Fund III, and Rho Canada Ventures. Formative Ventures also became part of this new funding.
The company’s CEO Skip Besthoff shares more about their latest success in this e-interview with Lead411:
Who are your competitors and how are you different from them?
We have no pure-play, direct competitor; we are the best-of-breed vendor for automating content optimization. Broadly speaking, we oftentimes get confused with two categories of players, keyword selection tools and content production platforms. We differentiate as follows:
> We are the only vendor on the market that can make content optimization ‘as simple as a spellcheck’ and back it up with real results
> We are unique in our combination of leading-edge capabilities:
(1) best practices rules engine that automates content optimization yet naturally fits within writing / editing processes
(2) topic and keyword recommendations that are custom-designed for SEO with unparalleled precision
(3) deep R&D investment that yields consistent innovation, such as domain-specific recommendations, which will be announced in the near-future
(4) scalable solutions that can manage large-volume applications – with our new API, we can fit within any application’s workflows or as a stand-alone, web-based application
What percentage of your marketing budget are spent on the following?
A. Advertising – 5%
B. Social Media Marketing – 5%
C. SEO – 5%
D. PR – 85%
E. Direct Marketing
Our marketing is heavily content-oriented; we eat our own cooking!
What marketing tactic has given you the highest ROI? What percentage ROI do you get back on this?
Definitely our PR.
What do you plan to spend your new funding on? Product development? Marketing?
Both continued product innovation and launching specific go-to-market programs in targeted segments.
If this is your first round of financing and you’re the CEO, how many hours did you put into working on getting your financing? Was that taking up the most of your day?
We have a very supportive and stable set of existing investors. Our financing was very efficient.
If you are the CEO, what are your biggest challenges?
Simply time. We have no shortage of opportunity. As a young startup we need to channel our resources towards the highest uses.
How many employees do you have?
When were you founded?
2006; InboundWriter was launched in May 2011.
How much did you revenue increase(if any) this year over last year?
InboundWriter’s revenues are up sharply over last year.
Want to know more about this recent funding? You can read more about this in their press release here.