GainSpan is in for a positive second half of the year 2013 as they have recently gained a total of $19 million in their fourth round of funding. This Series D round was participated in by two new investors: Zebra Technologies Corporation and Oplink Communications, Inc.
The company’s existing investors, which includes Sigma Partners, Opus Capital, New Venture Partners, and Camp Ventures also participated in this round.
GainSpan’s Vice President of Marketing, Mr. Bernard Aboussouan shares more about this and the company, in this recent e-interview with Lead411:
Who are your competitors and how are you different from them?
Our competitors have changed over time. Where before we were dealing with competitors with smaller Wi-Fi presence such as Microchip/ Roving Networks, Redpine Signals or even Texas Instruments or Marvell, today in large accounts we face larger Wi-Fi players like Qualcomm/ Atheros, Broadcom.
We have significant advantage in having much lower power consumption and faster wake up time, and a much richer and embedded networking stack and services, reducing development time and effort to our customers and offering advanced features.
What percentage of your marketing budget are spent on the following?
A. Advertising -<5%
B. Social Media Marketing -<5%
C. SEO -<5%
D. PR -40%
E. Direct Marketing -<5%
F. Other - Tradeshows: 40%
What marketing tactic has given you the highest ROI? What percentage ROI do you get back on this?
PR and investment in our website were the most efficient in bringing traffic to our website and generating leads.
What do you plan to spend your new funding on? Product development? Marketing?
The new funding will be to support the introduction of our new series of GS2000 chips and modules. We recently hired new resources in engineering, sales, customer support, operations, product management and business development.
If this is your first round of financing and you’re the CEO, how many hours did you put into working on getting your financing? Was that taking up the most of your day?
This is our 4th round of funding. Raising money for a semiconductor company is challenging these days, as Venture capitalists are less/ not interested in investing in more capital intensive industry and prefer investing in social media applications.
We are fortunate to be able to continue to raise money.Although raising money takes some time, our CEO ’s primary focus is still running the business.
How many employees do you have?
Slightly less than 90 employees.
When were you founded?
The company was founded in 2006 as a spin-off of Intel
How much did you revenue increase(if any) this year over last year?
Over the last 3 years we have been more than doubling year to year. With the introduction of our new series of GS2000 chips and modules this year, we expect this trend to accelerate.
Want to learn more about this recent funding? You can read about it on their press release here.