It’s a scientific fact that apps or games that involve turning your photo into something silly will generate traffic and interest for your brand. I can prove it. I just spent ten minutes on Arby’s new app, Juniorize Me, where I turned myself into a chubby Arby’s hat-wearing dufus. And I loved it.
Yes, that’s me hiding under the iconic Arby’s hat.
Why I Liked It
I’m pretty picky about the promotions and apps I write about. Most are junk. Now, I can’t say whether this app will make you run out and buy a Junior Deluxe, but it will make you like Arby’s a bit more. I liked that you can access the app from either Arby’s website or its Facebook page. Not everyone wants to visit your website, so it’s smart of Arby’s to offer both.
The program was easy to figure out. I liked that I could pull a photo from my Facebook profile for the app. Once I was done, I could easily share my funny photo on my Facebook wall. Easy. Done.
You can make the app talk too. Just another interesting feature.
Why It Matters
So maybe this is just a gimmick with no value. Or maybe it’s a way for Arby’s to get some of its competitors’ market share by providing a feel-good social media activity that can easily be shared. After all, how do you measure the ROI of Coca Cola sponsoring an event like the World Cup? People may not flock to the restaurants as a result, but it creates goodwill that will pay back the investment over time.
I think Arby’s did well, and I rank this up with the Elf Yourself campaign I enjoy so much from OfficeMax each Christmas. I can’t tell you how many apps I come across and think I will like only to discover they’re clunky, take forever to load or throw an error when processing.
Nice work, Arby’s.
One Comment
So true. A picture is worth a thousand words! I don’t think it’s a gimmick with no value rather a brandind tool for big business.
I recently launched http://biggapic.com which allows users to customize their Facebook page and make it huge