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Susan Payton
Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing copy, blog and article writing. She is the blogger behind The Marketing Eggspert Blog, and also writes on Small Business Trends, Growth University and BizLaunch. Follow her on Twitter @eggmarketing.
Are You SURE You Want to Start a Business??
Many people daydream of breaking free of the 9 to 5 to “be their own bosses.” But is entrepreneurship as glamorous as all that? If you think running a small business means leisure time and big paychecks, think again. There are few things as difficult as getting a business off the ground, let alone running [...]
4 Resources for Small Business Loans
If you’re considering taking out a loan for your small business or startup, here are some resources that can help you find the loan program that works best for your business needs.
SBA
Naturally, the place to start for anything related to small business is the SBA. The Small Business Association’s website will educate you on different [...]
How to Start a Business
If you’ve already thought about the reasons you shouldn’t start a business, and haven’t been deterred, you’re probably mentally ready to take the plunge. But here are a few things to consider before going full-time as a small business owner.
1. Get Your Finances Straight
You know you need money to start a business, but have you [...]
7 Predictions for Startups in 2012
Everyone else likes to wax on about what we might expect in 2012, so I thought I’d throw my hat in and give you my two cents about what I think we’ll see in 2012.
1. Businesses will continue to ignore the economy. If you haven’t noticed, we stopped whining about the down economy about a [...]
Happy New Year: How Will You Resolve to Grow in 2012?
Can you believe it’s 2012 already? Where does time go?
Last year, I talked about how having resolutions can help your business. This year I want to give you a few starter resolutions that you can build upon. Most of them are appropriate, no matter what industry you’re in, and no matter what size your [...]
Clearing Clutter for the New Year
Now that Christmas is over, let’s shift gears and think about 2012. What better time to clear the digital, physical and mental clutter you’ve racked up in your business than right before the fresh start of a new year? Here are some tips to get you a clean slate for January.
Digital Clutter
You know the [...]
What’s Your Marketing Plan for 2012?
If it’s been a while since you worked on your marketing plan, what better time to update it than before the fresh start of a new year? Because technology, tools and pricing for marketing services change, it’s important to keep your marketing strategy updated continually.
Before you start sweating, your marketing plan doesn’t have to be [...]
Is Google + For You?
Just what we need, right? Another social network to post updates to. While Google doesn’t have a great history in the social media world (Wave and Buzz both failed), people are starting to pay attention to Google +. On the surface, the new social networking site is similar to Facebook. You can post updates and [...]
5 Tips to a Better Business Proposal