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Category Archives: Blogging
3 Ways Bloggers Are Your Brand Evangelists
There’s no denying that bloggers are quickly becoming respected for their influence. Brands are starting to come around when it comes to working with bloggers to get the word out about their products. According to Technorati’s State of the Blogosphere 2011 study, more brands than ever are writing product reviews, giving advice about products, giving [...]
Posted in Blogging Tagged blogger outreach
Not Working With Female Bloggers Yet? You’re Missing a Huge Market
I’ve long been an advocate of brands working with bloggers. Every blog has an audience of readers who trust the blogger’s opinion, and often they trust the blogger more than traditional advertising.
I recently attended BlogHer, a conference for female bloggers, and a session proved that I am right:
According to a Nielson study, blogs by [...]
Get More Eyeballs with Creative Commons Photos
We all know how many words a picture speaks. So it should be no surprise that blog posts with photos get more attention. They’re pretty and fun to look at. Compare these two blog posts (they’re both mine so I can point it out )
Hands down, the one that will get more attention is [...]
Turn Yourself into an Expert Through Blogging
I always tell people that they are experts in something. That might be getting stains out of the carpet. Pet allergies. Social media. Mobile apps. Food trucks. Whatever it is, you can probably talk for hours on the topic, should someone give you the opportunity. But so many people probably don’t realize they’re sitting on [...]
3 Tools That Make Blogging Easier
Now that I’ve sold you on the benefits of blogging, I’d like to share some tools that make the task easier. Here’s what’s making me smile when I blog these days (I write for 5+ different blogs, so I need all the help I can get!):
1. Windows Live Writer: If you have a computer with [...]
One Article, Many Channels
If you’re not currently using content as a marketing tool, why not? The power of the written word combined with the social tools available on the internet make any writing you (or a representative of your brand) do extremely valuable. Here I’ll show you how a single article can be chopped up, mixed around and [...]
Also posted in Social Media, Tools Tagged articles, blog, communication, writing
GroupOn ‘Breaks Up’ With CP&B
AdAge recently reported Groupon’s separation with CP&B, an advertising agency known for its edgy creatives. The latter was responsible for making Groupon’s controversial Super Bowl in-game ad which tackled the plight of Tibet. This ad starred actor Timothy Hutton.
Also posted in Marketing, Sales Tagged AdAge, Andrew Keller, Andrew Mason, Burger King, CP&B, groupon, in-game ad, Marketing, Sales, Super Bowl, Super Bowl in-game ad, Timothy Hutton
Skype Takes On Advertising
Skype is the new generation’s greatest innovation on communication. It makes getting in touch with friends and family all over the world fast, convenient, and affordable.
And like with any other amazing online invention, change is inevitable. And this time, change for Skype includes advertising. So do not be surprised if you start seeing ads on [...]
Also posted in Social Media Tagged advertising, communication tool, groupon, Rdio, Skype, Universal Pictures, Visa
Why Blog
If you’re business still doesn’t have a blog, you’re missing out. Blogs are a great sales tool: they prove your expertise in your field and bring in new customers from search engines, social media and links.
The Why
It’s getting harder to find a company that doesn’t have a blog, and that’s a good thing. Each company [...]
When Your Blogging Well Runs Dry