Insightly has been growing quite fast and because of that we have been getting more and more requests to integrate with their CRM solution. So we decided to listen to you and we have now made that integration possible. Please see below for a quick video on how to push data directly into their system. Let us know if you have any questions or suggestions on how we can make it better.
If you haven’t checked out ToutApp please do. They are changing the game with their easy to use email sales acceleration platform. We often get customers asking for better analytics and an easier way to send out their sales emails which we always refer to ToutApp.
Recently we decided to integrate with their tool so that our customers can quickly push out prospecting emails and campaigns directly from our site. This is part of their Tout Connect API which officially launched today… see Forbes article.
The Tout Connect API has a lot of great features and we have integrated some of them already. If you notice below you will see that within Lead411′s company profiles and Lead411 searches you will see an export button to push Lead411 data directly to your Tout account.
For more information on what Tout Connect can do for you see their info page here.
Before Lead411 I co-founded an IT recruiting firm based in California called BlueChip Resources. My primary task was to find tech companies to use our recruiting and staffing solutions. After prospecting a few months I noticed a pattern with the companies that signed with us VS. the ones that didn’t. 80-90% of the companies who needed our services were really booming… they had raised VC financing, opened a new office, hired a new CTO, etc. Of course, I changed my process and only pitched to these hot companies. This made my close ratio go up about 200% to 400%. This is how Lead411 was created. I knew that this was a method that everyone should use. It makes sense if you think about. If a company is flat or going downhill they normally tighten their purse strings. The opposite is true for a fast growing company.
We recently sent a survey out to our customers to find out the ROI they get from targeting companies using our news events. Here are the results.
To join Lead411 please go to our signup page.
You want more time during your day… So do we! If you are a sales pro and any professional that is in charge of getting new customers we know that you spend A LOT of time researching prospects, finding contacts, deciphering email formats, etc. But how much time do you really spend on sales research? We decided to do a survey of our current clients to find out how much time they currently spend on sales research and how much time they previously used to spend before joining Lead411. Here are the findings…
#1. On Average our customers USED to spend 2 hours & 56 minutes a day on sales research.
#2. On Average our customers NOW spend 1 hour 19 minutes a day on sales research.
So, on average, each one of our customers saves over 1.5 hours each day on sales research. While that is definitely a strong amount of time savings our goal @ Lead411 is to make YOUR research time even shorter. The new data/features coming over the next few months should really help. In addition, please make any data and feature requests when you can.
To join Lead411 please go to our signup page.
So someone nominated us for the “Small Business Influencer Awards” on SmallBizTrends.com. Whoever did that… we want to say “thank you”! We are very honored as some great companies have been nominated/won in the past. Last year companies like Hubspot, HootSuite, Paychex and Constant Contact were nominated and won. Unfortunately we just found out about our nomination over the weekend so we are playing catchup. We missed a full week of votes.
Anyway, we need your help. Can you click on the badge to your left or the link below to vote for us?
Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Not opt-in lists, but actually had lists for sale. Now, on average I get 5-10 emails a month from some broker stating they sell business email lists. I would say that 95-100% of these offers are scams… but recently I have noticed some of these providers in the top 10 in Google for the phrase “b2b email lists”. Which is scary! This guide will give you some best practices on what to be wary of when purchasing and will give you a list of some reputable providers.
Best Practices for Buying Email Lists
Quality Email Lists Are Not Cheap
I have been in this business for over 10 years. Data is never perfect. Good data is extremely HARD to keep accurate and clean. For example, Linkedin is a high quality data provider correct? You would be amazed at how many people named “Pat McGroin” and “Ivanka Tinkle” have profiles on Linkedin. So even Linkedin has tons of bad data. It is incredibly hard and expensive to keep data clean. Any email list provider that works really hard to keep their data clean isn’t going to give it away for pennies.
Get A Random Sample w/your List Quote
When you get your list quote, insist that you get a random sample… as big as you can get. Most companies or their sales staff will try to send you the records they most recently updated. You want a complete random sample so that you can really check the accuracy.
Verify Your Sample List Quality
After you get the sample, test it all. Call the phone numbers to see if the person does exist at the company and that the phone # is correct. Email testing is harder because you cannot 100% verify an email address. From our own email marketing and testing we have noticed that 50% of business email servers are catchall servers meaning that if you sent an email like email@example.com you would NOT get a bounce-back. For these catchall servers it is hard to decipher the accurate email. You can use tools like Mailtester.com or Cobisi.com to verify emails from non-catchall servers, but for the rest I would suggest searching bing or google for the domain to see if the email pattern looks remotely correct. E.G. Type this into bing +*@insidesales.com.
Insist on a Guarantee
Whenever we sell individual lists we always offer a guarantee. So if an email bounces then the person gets a replacement record. It is a great system because we get our emails tested automatically. Any email list provider that does not do this doesn’t really care about their data accuracy.
How do they Verify their Email Database?
Where do they get their data from? More importantly, where do they get their emails from? Crowdsourcing, some sort of technology, both? Other data providers?
Some Reputable B2B Email List Providers
D&B has been around since 1841. 160+ years before “big data” became a popular term D&B was collecting information about businesses. In 2003, Hoovers was acquired by D&B and somewhere around that time Hoovers started offering business email database with their company contacts. I am not quite sure of the pricing of their email lists as there is nothing on the site that mentions their exact costs. Hoovers acquires their data from numerous data sources as we have discussed selling our data to DNB in the past, however we never went through with it.
Pricing: Subscriptions start @ $60/month
ZoomInfo is another well-known provider of business email lists and addresses. Previously named Eliyon Technologies, the company has been collecting business and people data for over 15 years using scraping/crawling technology. I am not positive where their email address data comes from as I don’t believe it is from their crawlers, but for the most part it is a reputable source. ZoomInfo offers numerous products but their primary solution is their subscriptions.
Pricing: Subscriptions start @ $125/Month
Email Lists @ $0.50 – $1.00 per record
Jigsaw.com was acquired by Salesforce and later they changed the name to Data.com. Data.com uses crowdsourcing to collect contacts, business email addresses, phone numbers, etc. If you are willing to upload your own list you can get another list in return. Data.com sells email lists as well as offers a monthly subscription.
Pricing: Subscriptions start @ $99/Month
I have never used InsideView’s data, but from what I can tell it seems better than others I have seen. Like us, they don’t believe that data can be verified using one type of solution. InsideView does not sell individual lists but they have different options for the size of company you are.
Pricing: Subscriptions start @ $39/Month
Unlimited List Downloads @ $166/Month
Email Lists @ $0.50 per record
Our customers don’t have time to waste on bad data and they want access to Unlimited Email Lists. We strongly believe that a multi-pronged approach to data collection is the best way to get accurate data…. Crowdsourcing + Technology + An Internal Research Team. Here is a recent research report from G2Crowd where we were named one of the “Top Performers.”
If you have any suggestions or recommendations of other b2b email list providers please use the comments section below.
We just added an awesome new feature for Salesforce users. Now you can easily push any Lead411 contact directly to your Salesforce CRM. You will find this button all over the site… within company profiles, people profiles and within your prospect lists.
For the time being we are making this feature unlimited for all SB/Enterprise customers. Yes, unlimited. This may change in the future, but for now we are testing out demand. Enjoy!!
Builtwith has sort of been the industry standard for providing data about websites and their technologies. The Australian company has been around since 2007 according to Crunchbase. They consistently crawl the web to see which companies and websites use specific technologies. For example, you might want to know which companies use Marketo or Hubspot.
Recently, Datanyze launched. They focused not just on crawling the www for technologies, but crawling them every single day. This is helpful for sales people because you can find out which companies are testing out your competitors’ products and then offer your services as well. For example, let’s say you are a lesser known marketing automation SaaS like LoopFuse. Wouldn’t it be interesting for you to see which companies are testing out the Marketo solution?
Today, Builtwith launched their version of this solution with the featured called “Builtwith Alerts” – You can see more information . We recently added a new feature to our Enterprise solution that allows users to select specific technologies when creating/exporting our company and people lists. So you not only get to find out which websites are using what, but you also get to download specific executives.
One of the most requested data sets customers ask for is information on which technologies a company uses. For example, many customers want to build a list of companies or employees that use Marketo, Salesforce or MailChimp. Because we are planning to test out pricing models we have decided to offer this as a free add-on to our Enterprise solution.
Those of you who already have Enterprise now receive this feature. For those that don’t, you are able to upgrade to enterprise with our normal pricing($1999) for the time being. This is just an introductory offer as we don’t know what the pricing will look like in the future. Not only are we are the first solution to bring together website IT Intelligence and company contacts, our pricing is currently a third of what our nearest competitor is charging… so we don’t know what the plans are in the future. Also notice that our company profiles now contain a section called “IT Intelligence” where you can “view” this information. If you would like a live demo please use our contact form.
Glam Media, Inc. recently welcomed Jill Byron as the company’s new SVP Marketing. She was most recently with CBS Interactive, where she served as their VP of Marketing. Byron will share with the team her experience of over two decades in marketing. There’s more about her appointment on this news link.