- tips [at] lead411.net
Category Archives: Social Media
Is Google + For You?
Just what we need, right? Another social network to post updates to. While Google doesn’t have a great history in the social media world (Wave and Buzz both failed), people are starting to pay attention to Google +. On the surface, the new social networking site is similar to Facebook. You can post updates and [...]
Rehab Tips for the Social Media Addict
Do you leave your phone by your bed to check tweets late at night? Do you update your Facebook status while on a date? Do you surf Google + while watching TV? Does your spouse have to tweet you to get your attention? If you answered yes to these questions, I’m sorry to inform you, [...]
The Lowdown on QR Codes for Small Business
If you’ve noticed these funny, fuzzy little squares popping up on everything from magazines to business cards, it’s for good reason. They’re called Quick Response, or QR Codes. You can scan them from your mobile device, using a special app. What are they good for? The sky is virtually the limit. They’re a great, innovative [...]
The Social Reach of Coupons
Think offering coupons loses your business money? Think again. According to eMarketer, 49% of adult internet users are using online coupons, and moms are twice as likely as women without children to search 10 or more coupons sources each week. And while you may lose a bit of money to get people in the door, [...]
Should You Buy Social Media Followers?
Just like when anything gets hot, an industry builds up around it. Not only are companies designing new tools to monitor social media sites, but now they’re even offering to get you more followers…for a fee. Is it a good idea to pay to be more popular? Let’s find out.
The Lowdown
Type in “buying social media [...]
The Top 3 Business Apps on Facebook You Never Heard Of
When I write my roundups, I tend to focus on the popular apps or services, but today I want to work on the unsung heroes of Facebook apps. They’ll make you look smarter, work better, and save money. Because they’re free.
1. Huddle. Sometimes you don’t want to chat with your entire 5,000 Twitter followers, [...]
Book Review: The Mesh by Lisa Gansky
I know we live in a connected world, because when something cool happens to me, my first reaction is to blog about it or post to social media. I Yelp as soon as I visit a restaurant. I ask my Twitter buddies for recommendations before real life friends. So Lisa Gansky’s book, The Mesh: Why [...]
6 Trends to Consider for Your Business
It can be hard to know which of the many trends in technology or marketing are going to stick around, and which you should use to grow your business. Here’s my pick.
1. Social Media
No longer a trend, social media is really a requirement for any business, in my mind. But I could be wrong. Assess [...]
One Article, Many Channels
If you’re not currently using content as a marketing tool, why not? The power of the written word combined with the social tools available on the internet make any writing you (or a representative of your brand) do extremely valuable. Here I’ll show you how a single article can be chopped up, mixed around and [...]
7 Predictions for Startups in 2012