“According to a 2011 study, on a typical day, we(Americans) take in the equivalent of about 174 newspapers’ worth of information, five times as much as we did in 1986.” Source: New York Times
That statistic makes me tired just looking at it. The real downside of the content marketing explosion is all of the noise. It can be a real time sink. For example, look at this post – “50 Marketing Blogs You Should Read Every Day” – What?
To combat the info overload it is important for you to narrow down your reading to only the best content. The people & blogs you follow should not only be well-informed, but they should also be thoughtful posters. People that tweet too much or have too many self-serving posts can be a real time sink. Here is a list of Sales & Marketing pros that provide quality content that is not exhausting.
Rand FishkinCEO @ Moz
If you haven’t heard of this guy you must be new to marketing. I saw him speak for the first time at SMX in 2008 I think. Articulate, well-read and understands the value of quality over quantity. I pretty much read anything the guy writes or posts.
Ken KrogueCEO @ InsideSales
Ken is a great guy to follow. His sales-focused SaaS company is exploding. He seems to post about 2 times a day and they are usually interesting. Topics include Sales, Marketing and Entrepreneurship.
I follow @neilpatel and @hitenshah as well as @kissmetrics, but I pay more attention to the KissMetrics tweets as everything they produce is more relevant to me. I mostly like their conversion and SEO content. Lead411 is also a customer of theirs. It has been great tool for us.
This is a great resource to find out more about other sales startups and tools. I recommend just signing up for their newsletter to get their new posts over using their twitter feed.
Danny Brown Author/Blogger
I just came across Danny recently and really enjoy him… Everything is well thought out and focused. This is probably the highest quality content you will read. I wouldn’t just follow him on Twitter though – I would also signup for his RSS feed so you don’t miss any of his posts – dannybrown.me
Jill Konrath Sales Author
I follow Jill as she is probably the most social Sales personality out there. I haven’t read any of her books, but she is a good person to follow to know what is happening in the sales world.
Unbounce Blog http://unbounce.com/blog/
I don’t follow @unbounce on twitter. I just subscribe to their blog. Their posts focus on their niche which is conversion optimization and a/b testing.
Kendra LeeCEO @ KLA Group
Not as well known as Jill Konrath and Jeffrey Gitomer, but she produces some excellent sales and lead generation content. She is probably less well known because she is busy running her lead generation firm KLA Group.
I love statistics. While reading a specific story on how a company was able to grow their business is interesting to me, knowing what works for a lot of businesses is even better. I use MarketingProfs to see which tactics are working and which ones aren’t.
If you have some other people/sources you feel produce great sales/marketing content feel free to add them in the comments area.