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Category Archives: Tools
What’s Your Marketing Plan for 2012?
If it’s been a while since you worked on your marketing plan, what better time to update it than before the fresh start of a new year? Because technology, tools and pricing for marketing services change, it’s important to keep your marketing strategy updated continually.
Before you start sweating, your marketing plan doesn’t have to be [...]
10 Ways to Prepare for the Holiday Season for Your Biz
I really should have written this post in July. Small businesses (or at least newbies) tend to underestimate the ramp-up time you need to get ready for the holiday season, especially if you’re in retail. But let’s assume you’re not in retail and there’s still time to prepare for the fourth quarter. Here’s what you [...]
Author! Author! (Is That You?)
A surprising number of business owners and founders are also authors. It makes sense, really. Books are great trust builders. After all, when you read a great business book, you trust the author a bit. If he sells something, you’re that much more likely to buy from him. So why not write a book? Even [...]
The Lowdown on QR Codes for Small Business
If you’ve noticed these funny, fuzzy little squares popping up on everything from magazines to business cards, it’s for good reason. They’re called Quick Response, or QR Codes. You can scan them from your mobile device, using a special app. What are they good for? The sky is virtually the limit. They’re a great, innovative [...]
5 Mobile Sales Apps That Beef Up Your Game
If you’re in sales, you may not be in your office very frequently. You may work out of your car, and in days gone by, that meant not getting much done. But with the advent of useful business applications for the mobile device, selling is that much sweeter.
1. Pages
This Apple product allows you to edit [...]
Finding Freelance Talent Online
If you need an occasional programmer, writer, marketer or website designer, you probably don’t want to hire a full time staff member to do the job. Sometimes you have a project that needs assistance for a few weeks. But where do you find freelancers?
My top picks online are Elance and Guru. Read on to find [...]
Must-Have Resources for Startups
In this economy, startups need all the help they can get. I’ve compiled a list of people, blogs and incubators you should familiarize yourself with if you’re serious about success.
Paul Graham
If you have a startup, you need to know Paul Graham’s name. He’s the founder of Y Combinator (see below) and an all around [...]
Tough Times: 5 Questions to Ask Yourself About Your Biz
This economy is really beating us up, isn’t it? Just when things seem to get better, we slide back down into the hole we’ve helped create. For small businesses, this is truly a time of soul searching, especially when you can’t make ends meet.
But should you shut your doors and let the economy win? [...]
7 Predictions for Startups in 2012