A surprising number of business owners and founders are also authors. It makes sense, really. Books are great trust builders. After all, when you read a great business book, you trust the author a bit. If he sells something, you’re that much more likely to buy from him. So why not write a book? Even if you’re not a great writer, there could be a book (or two) in your future.
Your Options for Writing (or Not)
Yes, I said you don’t have to be a great writer. Or even a good one. There’s a little thing called ghostwriting that lets a talented writer draft a book using your information. You’d be surprised how well we ghostwriters can capture your voice. You couldn’t have said it better yourself. I know. And while, yes, you have to pay a ghostwriter, it’s well worth it, as you’ll recoup the expenses through both your book sales and increased visibility for your brand.
If you enjoy writing, by all means, give it a go. Especially if you blog; you likely have a lot to say on your industry, and it’ll be great in a book.