Cheap or Easy… That’s it.

Jeff Kaplan, our new Chief Architect, and I have been brainstorming on what tools/features we want to focus on next. It got me thinking about what has made the most popular internet companies successful. What was there common denominator. A search led me to this list of successful web companies. After going thru the list I found 2 common characteristics. The site/service was either cheaper and/or easier than its predecessor. See below for the list.

Web 1.0
Altavista easier than Yahoo
Google easier than Altavista
Match easier than a bar scene
Amazon easier than bookstores
Craigslist cheaper/easier than newspapers
Godaddy cheaper than register.com
Paypal easier than writing checks

2.0
Wikipedia easier/cheaper than encyclopedia
Facebook easier than myspace
Skype cheaper than phone.
Flickr easier than emailing ur photos to friends.
Kayak easier than Expedia.

Today
Google Docs cheaper than Office
Dropbox easier/cheaper than file server
Tumblr easier than Blogger
Square easier than accepting checks for small biz

Of course, there are some outliers like Twitter, AirBnB, etc… those created new markets entirely, but for the most part it is all about being easier or more affordable.

EatStreet Gains $2M in Series A Funding Led By Cornerstone Opportunity

EatStreet is bound to expand into new markets and generate more jobs for qualified individuals as they have most recently acquired $2 million worth of Series A funding. The financing was led by Cornerstone Opportunity Partners, LLC, and was also participated in by Gener8tor as well as new angel investors and existing investors.

The company’s CEO and co-founder Matt Howard share more about this funding news through this e-interview with Lead411:

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Sales and Marketing People On The Move – 8/16/2012

DocPoint Solutions, Inc. recently appointed Michael Ratigan as their new Vice President of Sales. He has been part of Quality Associates as a Business Development Executive, a post he’d served since 2007. Ratigan will contribute to the team almost 25 years of experience in the field of business development, marketing, as well as sales work. There’s more about his appointment on this news link.

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Sales and Marketing People On The Move – 7/27/2012

Shopko recently welcomed Nancy Altman as the company’s new Senior Vice President, Chief Marketing Officer. She was formerly part of Ulta Beauty where she was Vice President of Marketing. Altman is a seasoned professional in the field and had also worked with Premier Salons. There’s more about her appointment on this news link.

Adaptive C0mputing recently appointed Marty Jones as their new Vice President of Worldwide Sales. He will contribute to the team his comprehensive experience in doing sales, marketing, as well as business development, spanning more than two decades. Jones was previously with Aircom International, Inc. as their President. There’s more about his appointment on this news link.

Sales and Marketing People On The Move – 5/24/2012

Jenzabar®, Inc. has recently welcomed Jayne W. Edge as the company’s new Vice President of Marketing. She was previously with Datatel, Inc. where she served as the head of Strategic Planning and Marketing. Edge will share with the team her comprehensive experience in the education field, spanning more than thirty years. There’s more about her appointment on this news link.

Telecast Fiber Systems has recently designated Straker Coniglio as the company’s new director of international sales. Prior to joining Telecast Fiber, he was with Avid Technology, Inc., as their senior market solutions manager for the broadcast division. Coniglio had worked with Avid Technology for over 12 years. There’s more about his appointment on this news link.

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Sales and Marketing People On The Move – 4/25/2012

Riverbed Technology recently welcomed David Greene as the company’s new Chief Marketing Officer. He will contribute to the Riverbed team his over two decades of experience in the field of technology marketing. Greene was previously with BMC Software. There’s more about his appointment on this news link.

Integra Telecom was recently joined by Ken Smith as the company’s new executive vice president of sales. He was previously with Serviam, where he served as principal. Smith will contribute to the Integra team his almost three decades of experience in the field of sales. There’s more about his appointment on this news link.