I’m a big fan of online press releases. I use a service called PRWeb.com, which sends my clients’ press releases to dozens of news and industry sites. (They don’t pay me to gush about them, unfortunately, so know that this is solely my opinion). We get tens of thousands of page views for any client’s press releases, and they in turn love Egg for it.
Why We Opt for Online Releases
There are a couple of ways you can use press releases. There’s the online option, which we’re discussing here, and the media relations option. Media relations can be huge for a small business, if a magazine or newspaper elects to pick up a story. But given that they are emailed hundreds (if not thousands) of press releases every day, the chance of major media coverage is usually slim.
That’s not to say it’s not an option worth pursuing. I actually suggest a blend of the online release and the media relations options. Anyway, I’m telling you why online releases are great. Back to that.
- They boost your placement in search engine results. Say someone is searching for “Seattle dog training” on Google. This happens to be what your business does. If you had a press release published online and used that keyword phrase, your release would appear in the search results for “Seattle dog training.”
- The more links to your site, the better. Our releases get published on anywhere from 15 to 100 websites. Every single site that publishes a release has a link to our client’s site. Google recognizes sites that have more links to it from various places. The more links, the more business.
- New customers find you. It’s a surprising side effect for PR pros, because early on we thought only journalists would be reading press releases online (and they actually don’t do that very often). But online press releases can also help customers find you (see the search example in #1).
- Press releases are easy to share. One reason I love PRWeb is that it features a sharing function that lets you click a button and share a release on Twitter, Facebook, Digg, Stumbleupon and many other social network and bookmarking websites. The more places it’s shared, the more eyeballs see it.
Those are my top four reasons online press releases work for any business. If you’re interested in starting an account with PRWeb (it’s free), here is a link where you can save on your first release.