I’ve long been an advocate of brands working with bloggers. Every blog has an audience of readers who trust the blogger’s opinion, and often they trust the blogger more than traditional advertising.
I recently attended BlogHer, a conference for female bloggers, and a session proved that I am right:
According to a Nielson study, blogs by women are the most valued source for information, beating both corporate sites and social networks.
Blogs are more than two times more likely than magazines to have inspired a beauty-product purchase over the past six months (63 percent versus 26 percent).
Women are just as likely to trust beauty-product advice from a parenting (43 percent), health (42 percent), or lifestyle (37 percent) blog, as from a beauty and fashion blog (43 percent). (DeVries/BlogHer study)
Whereas when I attended BlogHer in 2008, when “mommy bloggers” was an up-and-coming term that brands didn’t have a clue what to do with, these days, the power of the female blogger is being noticed by brands, large and small.