5 Hot Books for Startup Founders

I love reading business books. I glean a bit from every one that I read, and each book influences what I write. I like giving you some of my recent favorites, so here goes!

1. Think Write Grow by Grant Butler

         

My favorite form of marketing is content marketing, something I’ve always said helps establish you as an expert in your field. Whether you call it an expert or thought leader, it all boils down to one thing: more sales and a level of trust with clients you can’t get through advertising. Butler outlines some of the most effective types of content marketing in his book, Think Write Grow. He discusses the aim of blog posts, books, whitepapers, essays and speaking engagements, and provides useful tips for getting started. The latter half of the book provides useful tips on writing in general; great for both beginners and seasoned writers.

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5 Must-Read Books for Entrepreneurs

The great thing about writing this blog is that I get to read a lot of great books and share them with you! Here’s a list of what I’ve been reading that I find readworthy and want to pass along. It’s a nice mix of marketing and business. Enjoy!

 

1. Raising Eyebrows by Dal LaMagna

I haven’t even finished reading this book, but it’s already #1. The subtitle is “A failed entrepreneur finally gets it right.” I’m halfway through, and LaMagna hasn’t even gotten to the business that put him on the map: Tweezerman. He uses stories of his business failures to teach subtle lessons about entrepreneurship.

Why I Like It: I’m really tired of advice books that promise to teach you how to do something but then don’t. This was a refreshing break from those.

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