InterCall Interview

You get what you pay for.

It’s an adage we’ve heard over and over, but nowhere is it more true than the conferencing service industry.  Kathleen Finato, CMO for InterCall, says that in a world of allegedly free conference call services, her company is standing out thanks to its quality calls and custom-based communications solutions.

“Free isn’t always free,” she says, referring to the plethora of free conferencing services known for dropped calls, staticky lines and difficult-to-navigate customer support.

InterCall made it on to Lead411′s Technology 500 list thanks to three things, says Finato: “choice, flexibility & quality.” The conferencing service provider doesn’t focus so much on the technology as it does the customer. And it’s not a one-size-fits-all solution for its customers, which run the gamut from mom and pop shops to Fortune 500 companies. InterCall has partnered with the likes of Microsoft, Adobe and Cisco to provide a variety of custom solutions. ” We’ve got the flexibility to tailor solutions to meet  the unique needs [of our customers]“, explains Finato. Read More