Tag Archives: content marketing

Staying Off Santa’s Naughty List with Marketing No-Nos

By Susan Payton | Published: December 19, 2011 Leave a comment
Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();This time of year, you better be nice in all your marketing efforts, or you just might get a lump of coal in your stocking! Here’s a checklist of what not to do when [...]
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What Does Content Marketing Do For Your Brand?

By Susan Payton | Published: September 29, 2011 Leave a comment
Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); A recurring theme in my blog posts is how hot content marketing is right now. I encourage clients to set up blogs to provide useful information to potential clients, to use social media to [...]
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