Think offering coupons loses your business money? Think again. According to eMarketer, 49% of adult internet users are using online coupons, and moms are twice as likely as women without children to search 10 or more coupons sources each week. And while you may lose a bit of money to get people in the door, there are other benefits you realize from using coupons.
Your Social Media Presence Gets a Boost
Even if you’re not big on Twitter, purchasers of your daily deals or online coupons are. Sites like Groupon and Jasmere make it simple for people who buy daily deals to instantly share them with their social networks. If others buy the deal, the original shopper gets bucks to spend on another deal. Quite an enticement for the budget-conscious shopper.