It’s Simple: Cash for Electronics on

Keep It Simple, Stupid could be the motto for Gazelle. Gazelle touts itself as a dead-simple to use site for trading in electronics for cash. And that simplicity is what has it on awards lists like Lead411′s Technology 500 and Inc. 500, and accounts for the fact that the company raked in $8.3 million in revenues in 2009.

“The customer experience that we’ve created is our best marketing channel,” says Dan Smith, Vice President of Marketing at Gazelle. The company is, he says, obsessed with simplifying the customer experience.

What does that user experience look like? Visit and type in the electronic device you want to sell. Choose which model you have and answer a few questions about the condition. Bam. Instant quote on how much they’ll pay you. Shipping is free, and they’ll even wipe your personal data from the device. Read More