Tag Archives: engagement

The Google+ Engagement Truth

By Tom Blue | Published: March 5, 2012 Leave a comment
Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); Last week I was at the Google Partner Summit in NYC.  Lead411 was recently invited to the Premium Publishers Group so I was very excited to go.  By far the most interesting presentation/session was [...]
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How to Measure Engagement

By Susan Payton | Published: August 30, 2010 7 Comments
Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); One of the big debates in my industry (internet marketing and social media) is how to calculate the ROI of things like Twitter, Facebook and blogs. The problem is, everyone’s talking and no one’s [...]
Posted in Marketing, Social Media | Also tagged | 7 Comments