What’s Your Entrepreneurial DNA?

Some  business owners will do anything to increase profits. Others are working in a field because they genuinely love sharing their knowledge. Still other entrepreneurs are always looking for their next move in the business world. And some simply love inventing and innovating. No two entrepreneurs are alike, but Joe Abraham has identified four basic profiles that most business owners fit into in his book, Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths. See which one best describes you.

The Builder DNA

If you’re driven and always looking to be several steps ahead of your competitors, you may be a Builder. Builders like to create businesses and sell them. They’re not in it for the long haul; instead they’re looking for an exit strategy. They love working, and don’t mind risk. They like to be in control and helping to solve problems. Builders do well in high-growth companies and startups.

On the flip side, Builders don’t like being out of control, and they don’t like it when results fall short of expectations.

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5 Must-Read Books for Entrepreneurs

The great thing about writing this blog is that I get to read a lot of great books and share them with you! Here’s a list of what I’ve been reading that I find readworthy and want to pass along. It’s a nice mix of marketing and business. Enjoy!


1. Raising Eyebrows by Dal LaMagna

I haven’t even finished reading this book, but it’s already #1. The subtitle is “A failed entrepreneur finally gets it right.” I’m halfway through, and LaMagna hasn’t even gotten to the business that put him on the map: Tweezerman. He uses stories of his business failures to teach subtle lessons about entrepreneurship.

Why I Like It: I’m really tired of advice books that promise to teach you how to do something but then don’t. This was a refreshing break from those.

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