Creating Your Conference Strategy

Exhibiting at conferences and expos can be a great way to introduce your product or service to your market, as well as make great contacts. But before you shell out the tens of thousands of dollars that an exhibit booth can cost, develop your strategy for why you’re going and what you want to achieve.

"Exhibit Hall"

Why You’re Going

You’d be surprised (or not) how many businesses exhibit at a show without any real objective. They’re there because they think they should be. And then they wonder why they wasted so much money. It’s important to determine why you’re there. Is it:

  • To get feedback on a product or service?
  • To introduce your brand/product/service to the market?
  • To make potential partner contacts?
  • To make new sales?
  • To establish yourself in a new market?
  • To learn?

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