Tag Archives: Facebook

5 Business Lessons from the Facebook IPO

By Susan Payton | Published: May 21, 2012 Leave a comment
Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();With Facebook’s IPO just having been launched last week, people all over the country (and even world) are looking to see what the results will be. While it still remains to be seen whether [...]
Posted in Social Media | Also tagged |

Variety of Companies Take on Fund-raising Efforts For Japan Tsunami Victims

By christine | Published: March 15, 2011 Leave a comment
Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();There is no denying how the world will never forget the 8.9 magnitude earthquake followed by one of the most destructive tsunamis in recorded history that ravaged Japan last March 11. The destruction caused by [...]
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From BlogWorld Expo Blog: Building Trust Through Social Media

By Susan Payton | Published: March 8, 2011 Leave a comment
Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();This is an excerpt from a post I wrote on BlogWorld Expo’s blog. Brands are quickly jumping on the bandwagon of social media, but unfortunately many of them don’t understand the ultimate goal: to build [...]
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LinkedIn Users Report Site Inaccessibility in China

By christine | Published: February 24, 2011 Leave a comment
Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();LinkedIn, a large professional networking site, was recently added to the now growing list of sites blocked by The People’s Republic of China. This seems to be part of the government’s policies on Internet [...]
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Sales and Marketing People On The Move – 2/24/2011

By Tom Blue | Published: February 24, 2011 Leave a comment
Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();Sungevity excitedly announces the appointment of their new Chief Marketing Officer in the person of Patrick Crane. He was previously part of LinkedIn, and he now aims to deepen Sungevity and its customers’ relationship. [...]
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Book Review: Facebook Marketing by Justin Levy

By Susan Payton | Published: September 2, 2010 3 Comments
Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();With so many books out there on social media, it can be hard to know which ones are worth buying and reading. That’s what I’m here for! I just finished reading Facebook Marketing: Designing [...]
Posted in Social Media, Tools | Also tagged | 3 Comments

Why Your Business Needs to Be on Facebook

By Susan Payton | Published: June 25, 2010 1 Comment
Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); While the stigma of using a “teen’s tool” for marketing is fading, many business owners are still scratching their heads, trying to understand the jump toward Facebook as a marketing tool. It may seem [...]
Posted in Marketing, Social Media | Also tagged , | 1 Comment