Tag Archives: Facebook

Variety of Companies Take on Fund-raising Efforts For Japan Tsunami Victims

By christine | Published: March 15, 2011 Leave a comment
There is no denying how the world will never forget the 8.9 magnitude earthquake followed by one of the most destructive tsunamis in recorded history that ravaged Japan last March 11. The destruction caused by the tragedy left hundreds dead, with the numbers rising every day. Those who were lucky enough to survive the tragedy still [...]
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From BlogWorld Expo Blog: Building Trust Through Social Media

By Susan Payton | Published: March 8, 2011 Leave a comment
This is an excerpt from a post I wrote on BlogWorld Expo’s blog. Brands are quickly jumping on the bandwagon of social media, but unfortunately many of them don’t understand the ultimate goal: to build trust with consumers. That’s right: social media isn’t about getting new customers, sales or followers. It’s about showing that your brand [...]
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LinkedIn Users Report Site Inaccessibility in China

By christine | Published: February 24, 2011 Leave a comment
LinkedIn, a large professional networking site, was recently added to the now growing list of sites blocked by The People’s Republic of China. This seems to be part of the government’s policies on Internet censorship, and allegedly done to prevent social networking sites from being used as a means of organizing anti-government riots.
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Sales and Marketing People On The Move – 2/24/2011

By Tom Blue | Published: February 24, 2011 Leave a comment
Sungevity excitedly announces the appointment of their new Chief Marketing Officer in the person of Patrick Crane. He was previously part of LinkedIn, and he now aims to deepen Sungevity and its customers’ relationship.  They call this initiative a ‘Solar Social Network’ . You can see the news link here. Facebook has a new VP for [...]
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Book Review: Facebook Marketing by Justin Levy

By Susan Payton | Published: September 2, 2010 3 Comments
With so many books out there on social media, it can be hard to know which ones are worth buying and reading. That’s what I’m here for! I just finished reading Facebook Marketing: Designing Your Next Marketing Campaign by Justin Levy.  It’s a handy book to have on your desk as you navigate the world [...]
Posted in Social Media, Tools | Also tagged | 3 Comments

Why Your Business Needs to Be on Facebook

By Susan Payton | Published: June 25, 2010 1 Comment
While the stigma of using a “teen’s tool” for marketing is fading, many business owners are still scratching their heads, trying to understand the jump toward Facebook as a marketing tool. It may seem odd to use a social networking site if your teen regularly posts cute photos of herself as a way to promote [...]
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