Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging! Read More
With Facebook’s IPO just having been launched last week, people all over the country (and even world) are looking to see what the results will be. While it still remains to be seen whether Facebook stockholders will become millionaires, there are some underlying lessons we business owners can take from Facebook going public. And hey, if they worked for Mark Zuckerberg et al, they can certainly work for you!
1. Don’t Rest on Your Laurels
Blockbuster stopped innovating once it got the movie rental concept down pat. We know how that story ends. But Facebook, despite its continuing growth, refuses to stop. The company continues to tweak its platform (often to the chagrin of users), acquire other companies and find new ways to be meaningful to its audience.
No matter how successful your brand becomes, there’s always room for improvement. Never stop innovating, and never stop looking over your shoulder to see who’s catching up to you.
There is no denying how the world will never forget the 8.9 magnitude earthquake followed by one of the most destructive tsunamis in recorded history that ravaged Japan last March 11.
The destruction caused by the tragedy left hundreds dead, with the numbers rising every day. Those who were lucky enough to survive the tragedy still face what seems to be a nightmare that never ends. Many are homeless, a lot of people are still unaccounted for, and there is an increasing lack of food and water supplies, not to mention the impending threat of a nuclear meltdown in one of the country’s power plants.
This is an excerpt from a post I wrote on BlogWorld Expo’s blog.
Brands are quickly jumping on the bandwagon of social media, but unfortunately many of them don’t understand the ultimate goal: to build trust with consumers. That’s right: social media isn’t about getting new customers, sales or followers. It’s about showing that your brand is trustworthy and building a relationship with new and potential customers.
Case in point: I was asking advice on Twitter. A guy representing his brand (I won’t mention him by name) responded with the answer, followed by a request to check out his company. I was instantly turned off. But rather than just ignore it, I decided to call him out.
I responded by telling him I appreciated his answer, but that it wasn’t cool Twittiquette to push his brand at me. He apologized, saying he was new at Twitter. I instantly forgave him and gave him a few tips for building trust on Twitter:
- Offer links to interesting articles (not necessarily your own)
- Answer people’s requests for help (he got that right)
- Engage in and start conversations
- Get off the topic of your industry and be human!
Read the entire post here.
LinkedIn, a large professional networking site, was recently added to the now growing list of sites blocked by The People’s Republic of China. This seems to be part of the government’s policies on Internet censorship, and allegedly done to prevent social networking sites from being used as a means of organizing anti-government riots.
Sungevity excitedly announces the appointment of their new Chief Marketing Officer in the person of Patrick Crane. He was previously part of LinkedIn, and he now aims to deepen Sungevity and its customers’ relationship. They call this initiative a ‘Solar Social Network’ . You can see the news link here.
Facebook has a new VP for Sales in the region of Latin America. He is Alexandre Hohagen, who also happens to be a former top Google executive, serving as VP of Google Latin America. Brazil, which was also formerly Hohagen’s jurisdiction with Google, is also one of the few markets in the world where another social network site is larger than Facebook. You can see the news link here.
With so many books out there on social media, it can be hard to know which ones are worth buying and reading. That’s what I’m here for! I just finished reading Facebook Marketing: Designing Your Next Marketing Campaign by Justin Levy. It’s a handy book to have on your desk as you navigate the world of Facebook for business.
Levy (who is a colleague of mine) does a great job of addressing the why and how of having a Facebook Page. He dedicates a chapter on developing a Facebook strategy (something that should be addressed before even getting started). He encourages you to ask yourself: Read More
While the stigma of using a “teen’s tool” for marketing is fading, many business owners are still scratching their heads, trying to understand the jump toward Facebook as a marketing tool. It may seem odd to use a social networking site if your teen regularly posts cute photos of herself as a way to promote your business, but if you’re not using it, I promise you, you’re missing out.
There are more than 400 million active users on Facebook. No matter what you sell, there’s a pretty good chance at least a portion of these people need what you provide. By connecting with these people in a meaningful way through a communication tool they prefer, you’re speaking volumes about your company’s desire to interact with consumers.
One of the biggest objections I get about Facebook for marketing is that CEOs don’t get it. They don’t use it and find it to be a waste of time. I personally don’t play golf, but if my customers do, you can bet I’m going to sponsor a hole as a way to get my brand’s presence in a place my customers frequent. So even if you’re not a fan of Facebook, if your customers are there, you can’t afford not to be there too.
Understanding a Facebook Page
Consider your company’s Facebook Page a one-stop shop for everything that relates to your business. It should include:
- Links to articles and press releases
- Photos of products
- Updates on what you’re up to
- Questions and interactive comments to engage visitors
- Videos, links to your blog
The key is engagement. Many companies slap up a Facebook page only to let it collect dust. Update it daily, if not more. Here’s a great example of a company that’s using Facebook well: Mashable. Mashable is a social media news site (and one I also happen to write for) that generates news all day, every day. It posts its articles on its Facebook Page (it actually has separate pages for different topics), and asks engaging questions of its 200,000+ fans.
Get More Likes
Facebook recently changed the wording for its Pages from “Fans” (which I prefer) to “Likes.” So now your goal is to get Facebook users to “like” your page. Once they’ve clicked the Like button, you can connect to them by sending messages directly to them, or simply updating your Page, which will appear on their home feed.
Keep Them Coming Back
It’s easy to click that Like button, but harder to get people to visit your Page often. Provide value and things people can’t get elsewhere. Offer weekly sales or discounts that are only available to people who have connected with your brand through Facebook. Link to useful articles. Provide a reason to bring them back.
Setting up a Facebook Page takes a bit of work up front (or you can hire a marketing firm to help), and a little time each week to manage, but the rewards will come. In fact, Facebook is consistently in the top three referrers of web traffic for both my sites and my clients’!