What Google Analytics Tells You About Your Website

I always assume business owners know what to do with Google Analytics, but after speaking at a conference recently, I realize that might not be the case. So I want to go over what the free analytics tool can do for your business, as well as give you tips for using it properly.

analytics

Essentially, Google Analytics tells you about the number of visitors your website gets, as well as where they’re coming from, and what pages they like the most. Any marketing you do can be measured by looking at your analytics. You can:

  • See what blog posts resonated with your readers
  • See what days traffic spiked on your site, and correlate that with any sales or promotions you’ve done
  • Find out what other sites are referring the most traffic to your site
  • See if a press release generated clicks to your site
  • Check how many visitors a blog review netted
  • Determine how many of your visitors end up buying on your site.

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Book Review: Sams Teach Yourself Google Analytics in 10 Minutes

I use Google Analytics for my company and my clients. But I’ve never delved in beyond pageviews and traffic sources. So, as much as I dreaded what I thought would be complicated, I picked up Sams Teach Yourself Google Analytics in 10 Minutes by Michael Miller.

What a relief. It wasn’t as complicated as I thought. Miller breaks down the definitions of the searches and terms you see on Google Analytics like:

  • Bounce Rate: The percentage of visits in which the visitor enters and exits on the same page, without visiting any other pages on the site in between.
  • Click-through rate: The percentage of peopole who view an item and then click it; calculated by dividing the number of clicks by the number of impressions. Read More