I always tell people that they are experts in something. That might be getting stains out of the carpet. Pet allergies. Social media. Mobile apps. Food trucks. Whatever it is, you can probably talk for hours on the topic, should someone give you the opportunity. But so many people probably don’t realize they’re sitting on a goldmine of marketing opportunities with this knowledge. Content is by far the best working source of marketing these days, and turning yourself into an industry expert is the way to go, no matter what industry you’re in.
How do you do that? Blog.
Let me share my story. I started my blog, The Marketing Eggspert Blog, about five years ago. Right after I started my company. I did it as a way to show people what I knew about marketing, as well as to challenge myself to learn more. I had a modest following, but what it did more than anything was show potential clients that I knew what I was doing. I’ve had many contacts-turned-clients say they’ve read my blog and were impressed. They then sign a check over to me. As a writer specializing in small business content, it’s also helped land me writing gigs on Mashable, Small Business Trends, FutureSimple and here, on Lead411. I’m not bragging (okay, I am), but my point is: one client saw my work and liked it. Then another saw my work elsewhere and liked it. And so on and so on.