Whether you dive fully into SEO or just dabble a bit, keywords are a must for your website. They’re the key (get it) to people finding your website when they’re searching online. If they’re not properly targeted, they will lead the wrong people to your site, and keep the right ones away. Here are some tips for identifying and using the appropriate keywords for your website. The information is adapted from Search Engine Optimization All-in-One For Dummies, which I reviewed here last week.
You know what you sell, and the type of person you consider your ideal customer. Start by thinking about the words that those people would search for to find your site.
- What words would you use to find your own product?
- Are there other terms for what you sell (i.e. someone might call a Jacuzzi a ‘hot tub’)?
- Are there industry terms for my products?
Once you’ve asked yourself these questions, make a list of the words that come to mind. Don’t be afraid to make a long list; you’ll be whittling it down soon.