How to Choose Keywords for Your Website

Whether you dive fully into SEO or just dabble a bit, keywords are a must for your website. They’re the key (get it) to people finding your website when they’re searching online. If they’re not properly targeted, they will lead the wrong people to your site, and keep the right ones away. Here are some tips for identifying and using the appropriate keywords for your website. The information is adapted from Search Engine Optimization All-in-One For Dummies, which I reviewed here last week.

Start Brainstorming

You know what you sell, and the type of person you consider your ideal customer. Start by thinking about the words that those people would search for to find your site.

  • What words would you use to find your own product?
  • Are there other terms for what you sell (i.e. someone might call a Jacuzzi a ‘hot tub’)?
  • Are there industry terms for my products?

Once you’ve asked yourself these questions, make a list of the words that come to mind. Don’t be afraid to make a long list; you’ll be whittling it down soon.

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LinkedIn Enhances Company Searches

If you’ve searched for company details, former colleagues, or had wanted more information from industry experts, you’ve probably signed up for LinkedIn. LinkedIn is a huge network for business professionals who wish to stay connected with other people within the industry, and establish their professional identity online.

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