What Location-Based Services Can Do For Your Biz

Foursquare. Groupon Now. Restaurant.com. Yelp. Facebook Deals.

Chances are, you’ve heard of one or more of these geolocation social tools. The premise behind them collectively is that people can search for businesses near their location, as well as check in to these locations for special deals only offered through these apps. If you’re not yet using any of these tools to market your business, you’re missing out on some serious opportunity.

Preventing “Empty Seats” Syndrome

If you run a restaurant, you likely have all the business you can handle on the weekends. But what about Tuesday night? It’s probably pretty slow. But by connecting with customers through a location-based service, you can effectively drive traffic to your location during these slow periods. How? Simple. Offer a limited time deal that customers can’t resist for the period you want to bring in more traffic. Maybe it’s 25% off your bill between 3 and 5 pm on Tuesday. Whatever the offer, anyone searching the app during this time can cash in on the opportunity simply by showing you the deal on her phone. You input the code through your merchant account with the platform so that you get paid.

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