We’ve all seen mission statements: they’re framed near the front of an office, or posted to a company’s website. Usually they’re nothing more than fluff that few employees ever take the time to read, let alone adhere to. But a mission statement should concisely explain why your company exists, and what it aims to do in the future. It should explain your company’s values and beliefs. If a potential customer can’t get a sense of who you are as a company, your mission statement has failed to do its job. Let’s look at what you need to know about creating a mission statement that has purpose.
1. Consider it from your customers’ point of view. What do you want your customers to know about you? What promises do you want to make them that you will deliver on? Never overpromise in your mission; instead, use it to encourage higher levels of service from your staff.