When I started Egg, I’d take any kind of work, as long as it related to marketing. Annual report creation? Um, sure, we can
figure that out do that. Write resumes? Yea. It’s money, right?
But the longer I was in business, the more I realized I/we weren’t good at some things, and other things I plain hated. Like pitching the media. No reporter loves a PR consultant. And so I decided to stop doing those things. It’s scary saying no, especially when it means less money in your bank account. But the funny thing is, the more dead weight you remove, the more buoyant your boat (we’re using a boat analogy here; keep up!).
What about you? Do you take on any and every project that comes your way? Do you fear saying no, as it might put you in the poor house?
Take a deep breath with me and practice saying it: