While most small business owners will never have to deal with a public relations crisis, it’s important to have a strategy in place in the event that one does occur. And in today’s social media sharing landscape, burying your company’s head in the sand is simply not an option.
Let’s say your company’s products are found to contain lead. Or your CEO is found to practice unscrupulous financial activity. Whatever the crisis, you can expect that people are going to hear about it, be it through traditional media (newspapers, radio and tv) or social media (many a company has been near-ruined by tweets that spread like wildfire. Take the Domino’s example). The key is knowing how your company will respond. Read More