If you’re looking to brand yourself or your company as an expert in your industry, one of the best ways to do that is to provide useful answers to questions people have. There are a variety of tools to do this. We’ll examine my three faves.
LinkedIn lets you search through questions in a given category and answer those you feel qualified to answer. The benefits are:
- You show your knowledge to the question asker and anyone else who reads it
- You have a link to your LinkedIn profile, which encourages others to connect with you
- If you answer more questions than anyone else, you are featured on the front page of the Answers section