Skype Takes On Advertising

Skype is the new generation’s greatest innovation on communication. It makes getting in touch with friends and family all over the world fast, convenient, and affordable.

And like with any other amazing online invention, change is inevitable. And this time, change for Skype includes advertising. So do not be surprised if you start seeing ads on your Skype tool’s home tab by next week.

This is how ads may look like in Skype for Windows. Source: http://blogs.skype.com/en/2011/03/advertising.html

These advertisements will initially be appearing in the US, UK, and Germany markets.  For those who are not really fans of pop-up ads, you don’t have to worry. Skype promised that their advertisements will not interrupt you from enjoying your Skype experience. They also ensure users that their homepage will not be bombarded with ads, as they initially plan to showcase one ad from one brand per day in each of the markets where advertising is being sold.

Relevance is also key to advertising on Skype. They have partnered with great advertisers like Visa, Groupon, and Universal Pictures, so you’re sure to find something you can relate to, and actually use.

They may also be using some non-personally identifiable demographic data from their users (e.g. location, gender and age), to ensure that the ads will be relevant. However, if you’re not comfortable in sharing these information to advertisers, you can opt out of it by making changes through your Privacy tab in Tools ▸ Options.

Skype has taken extensive measures to ensure that you still get the best out of this great communication tool even with the presence of ads.  Test ads from Rdio have actually been rolled out in the past couple of months, and improvements are continually being done.

You can learn more about Skype’s taking on advertisements through this blog post here.