Tag Archives: roi

Lead411 Releases 2011’s Technology 200 List

By Tom Blue | Published: October 25, 2011 Leave a comment

Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();And the wait is finally over… Lead411 has now released the much-anticipated list of this year’s top performing companies – Technology 200! From an overwhelming number of 600 applications, the Lead411 team has narrowed [...]

Posted in Lead411, Technology 200, startup | Also tagged 2011, advertising, CEO, consulting, dollar growth, eCommerce, funding, hardware, internet, IT Services, Lead411, marketing spend, media, revenue, software, startups, tech 200, Technology 200, Telecom, Tom Blue, wireless |

How to Measure Engagement

By Susan Payton | Published: August 30, 2010 7 Comments

Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); One of the big debates in my industry (internet marketing and social media) is how to calculate the ROI of things like Twitter, Facebook and blogs. The problem is, everyone’s talking and no one’s [...]

Posted in Marketing, Social Media | Also tagged engagement | 7 Comments