Tag Archives: roi

Lead411 Releases 2011’s Technology 200 List

By Tom Blue | Published: October 25, 2011 Leave a comment

And the wait is finally over… Lead411 has now released the much-anticipated list of this year’s top performing companies – Technology 200! From an overwhelming number of 600 applications, the Lead411 team has narrowed it down to the cream of the crop, 200 companies that have manifested remarkable revenue growth, with at least $500,000 in [...]

Posted in Lead411, Technology 200, startup | Also tagged 2011, advertising, CEO, consulting, dollar growth, eCommerce, funding, hardware, internet, IT Services, Lead411, marketing spend, media, revenue, software, startups, tech 200, Technology 200, Telecom, Tom Blue, wireless | Leave a comment

How to Measure Engagement

By Susan Payton | Published: August 30, 2010 7 Comments

One of the big debates in my industry (internet marketing and social media) is how to calculate the ROI of things like Twitter, Facebook and blogs. The problem is, everyone’s talking and no one’s paying attention. Dollar for dollar, you CANNOT measure the ROI of these tactics. There. I said it. Now, after the shock wears off, [...]

Posted in Marketing, Social Media | Also tagged engagement | 7 Comments