Lead411 Releases 2011′s Technology 200 List

And the wait is finally over… Lead411 has now released the much-anticipated list of  this year’s top performing companies – Technology 200! From an overwhelming number of 600 applications, the Lead411 team has narrowed it down to the cream of the crop, 200 companies that have manifested remarkable revenue growth, with at least $500,000 in income for the year 2010.

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How to Measure Engagement

One of the big debates in my industry (internet marketing and social media) is how to calculate the ROI of things like Twitter, Facebook and blogs. The problem is, everyone’s talking and no one’s paying attention.

Dollar for dollar, you CANNOT measure the ROI of these tactics.

There. I said it. Now, after the shock wears off, let me explain.

Say I see a tweet for a local restaurant, but don’t rush out to patronize it that week. However, three months down the road I happen to be in that area. I have a choice of several restaurants, but remembering that tweet, I elect to eat at that one. How do you measure that? I probably won’t tell the waitress that I’m there because of a three-month old tweet. Read More