I love reading business books. I glean a bit from every one that I read, and each book influences what I write. I like giving you some of my recent favorites, so here goes!
1. Think Write Grow by Grant Butler
My favorite form of marketing is content marketing, something I’ve always said helps establish you as an expert in your field. Whether you call it an expert or thought leader, it all boils down to one thing: more sales and a level of trust with clients you can’t get through advertising. Butler outlines some of the most effective types of content marketing in his book, Think Write Grow. He discusses the aim of blog posts, books, whitepapers, essays and speaking engagements, and provides useful tips for getting started. The latter half of the book provides useful tips on writing in general; great for both beginners and seasoned writers.